9 years growing brands through paid media, content analytics, and data storytelling for premiere gaming and entertainment brands. The 4 projects below are self-directed, built from my passion for the entertainment industry, and highlight my ability to perform high-level data analytics and create engrossing narratives that will win over audiences and stakeholders alike.
Every Netflix engagement report since 2023, turned into a genre-level content investment model: production share of runtime vs. viewership share, tracked over time, plus an efficiency trend showing where returns are flattening even as investment climbs.
Interactive Dashboard200 titles from Tubi's live Most Popular rail, tagged and profiled into four audience segments with specific IP acquisition targets and a ranked buy list, the same shape of work a content valuation or acquisitions team produces.
A self-produced 3-hour documentary analyzing 60 years of dating show programming, combining ratings data, academic research, and original interviews into a data-driven argument for why the genre exploded. Distributed through a short-form rollout across YouTube, TikTok, and Instagram that drove 40,000+ viewers to the film.
NotebookAn exploratory data analysis notebook turning raw marketing data into specific, actionable recommendations rather than just charts, the same instinct behind every other project here: analysis is only useful once it ends in a decision.